So is your Blog Working For Your Website for your company?

Alright right now we know articles is king. As well as since i’m creating our personal blogs, (remember blogs is normally short slang for Weblogs – which can be what all their “formal and official” brand is), most of our details is going to be “unique” and “Original”. Yet occasionally, since you’re only man, and since we simply cannot “create” more and more data, we will copy information from other websites. That is awesome. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and forego writing whatever.

Now i want to make this crystal clear. If you are supplying a service to the people, where most of your business is to offer out links to other places exactly where people could possibly get information, in other words you are a repository where people come to get backlinks, because you already would all the exploration – that may be fine. Mainly because what you will loose in content material, you will make up in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE GETS – MORE EYEBALLS – MORE PEOPLE VISITING. And content is definitely not the only parameter a great Search Engine discusses. Not by a long shot.

That is a critical point to keep in mind. All sorts of things we can talk about, just about every method, by content to email to data to whatsoever, has although one objective in mind. To consistently and constantly maximize and build your website “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the system you are providing, to come back. So please differentiate between your end goal and the methods. Articles (discussed inside our first article) is a method towards the goal of getting classified by a good location on a internet search engine, and the goal is to have got people apply and arrive to your web-site or blog, and produce a “buzz” about this. (We might talk about this much later in our series. )

Let us go back to content for that moment. Below we are talking about something that most writers learn about and are familiar with. Text, key phrases, phrases. Unique, unique textual content.

So in order to continue on our own fairly rational path, all of us will now pay attention to the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Before explaining just what these are and either all their importance or total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more properly.

If you have a site selling scalp beauty products, you will want to offer your materials writing content material around what you are selling. Naturally if you write something about the difference between different models of dishwashers, this is not likely to relate to the “subject matter” and content of your site. So you is going to write articles or blog posts around nice hair supplies. You are going to write article content on great hair care, for you to dye flowing hair, how to get eliminate split-ends, when to shampoo etc . and so forth

Our magic hair webpage is called “Hair Is Certainly not Forever”. Yet this is our site for now and we will preserve it as we go along. hairisnotforever also has a blog. This blog we will call “SilkyFairHair” and we’ll put it, for the sake of our example in under the name of the proprietor who will be aptly called Mr. Nor Hair. So now we have as follows:

1 . Site – Locks Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is normally fictional)

These kinds of names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as we go along through these articles in particular when I go to the article for the importance of discovering the right name.

So Mr. Nor Hair wonderful wife, Mrs. Purple Frizzy hair work together. They will create this website, get every one of the necessary products to sell a thing on it, set a couple of articles or blog posts about wild hair and relax and wait for an people to arrive beating all their “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you say in British, “Knock. Knock. Good Morning! Anyone Home? inch

Okay the Hair couple know about keywords. Therefore they create articles in which EVERY word has the phrase hair in it (or balding). Yet hair may be the title of the video game. They make sure their articles is unique, and once they have written two HTML webpages of frizzy hair articles, strategically placed by way of a cousin the graphic artisan (who is usually bald) throughout the advertisements for hair products and now they think they are performed!

Woah! Not by a VERY LONG SHOT! And here is just where it gets depressing to get the uninitiated and non-dedicated people.

We will deal with the “keyword” issue. Keywords are like indices or if you wish, types. A keyword is something which the search engine will be for and validate (in our day), to use as among the parameters in respect of how to list your site.

The keywords we refer to will be in two distinct and totally different places. The primary in the site header within the site. in what is known as the section intended for “meta” tags. We is going to deal with the meta tag in a completely different article, on the other hand let us only say these are the keywords most search engine look for (with their “bots”) when visiting your blog. An example meta tag pertaining to keywords in our internet site may appear to be this:

Again within our article(s) about meta tags we will go over these keywords, and meta tags, but for at this point take it as a offered these are some of the keywords which is to be in the destinazione tag.

If the Search Engine technology first shot to popularity and meta tags were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta indicate and supposed that was what the web page was about and listed the site under the keywords. It was caught to immediately, and humans being the handy devils they may be, began position keywords that had nothing to do using their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Arrives at & Eyeballs)

So adult porn sites especially, adopting this kind of as yet one other “fool the engine” strategy, would set keywords like “hair”, “technology” etc . within their meta tags, and provide the site an innocuous brand and voila, more traffic.

And so in the never ending battle Search engines like yahoo caught on, and would a few factors. They deprecated the importance on the keywords inside the meta tags regarding to their algorithms, UNLESS this article on the site in fact did meet the keywords. Of course , this was not enough when porn sites will put “real” content around their particular stuff. Let me give you a PROPER example which I find funny, but it is extremely serious.

In one of my personal posts in the blog, you can observe my bio which is noticed by search engines like google. The other day I just received an email from a vintage flame of mine declaring “I freaked out. We googled you, under Wyatt Gross Article writer, and you are connected with a site about tushy’s! inch So I go and Yahoo it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Bio – The true Version by Tushy” and of course I simply click and get led to an additional site (no url below as I will not want to publicize that site for obvious reasons) and I arrive to a porno site which will ripped off, out of all the content in the internet, MY PERSONAL profile to use around all their porn advertising campaigns. UGH! Nevertheless, you see that is how handy people are!

(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Yet keep it in mind. )

Okay ok now what happens — not theoretically but in practice.

Two scenarios: 1 . You may have keywords within your meta draw (and you ought to have them! ) The little Google search “bot” (that is a computer software whose work it is to travel around around the Net, never sleeps and never feeds on and enters all those adult sites as well!, and accumulates information on PRETTY MUCH ALL sites therefore the information could be categorized), pertains to our site of hairisnotforever and reads the keywords on the page. Then this kind of little robot makes a snapshot of the website page. Then the methods take over and match the keywords inside the meta tags towards the text and stuff on your site. (Remember Search Engines can not “see”, they may be NOT visible (males happen to be visually focused not Search Engines! ) thus graphics usually are not taken into account if you use the betagt tag. ) The algorithms get more and even more sophisticated as time goes on and they try to find content, keywords, phrases and so forth (Remember primary content! )

2 . You could have no keywords in your coto tag so the engine only looks at your content.

So our happy few figures alright lets put the word curly hair say, in every sentence in least 3 x. NO! Can not do that. Excessive use of a keyword is a red-flag to a Internet search engine and you will be punished for it! It ought to be used and used regularly, but NOT overused.

Now at the time you Google just for hair items using the phrase “balding”, the major search engines has the key word, and relying on a million variables decides what position to the specific key word, hairisnotforever could have, and rss feeds it out.

Consequently our few figures the actual hell. We will also sell mascara, and put in a photo advert and the word wimpernfärbung in their keywords, without having any content for doing it. Well then will probably be listed when the last for the last in the last for anybody looking for “mascara”. So for this lesson the formula is certainly:

“Content+Keywords in the content+Keywords in Meta indicate. ”

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