Alright so now we know content is king. Not to mention since were creating our very own blogs, (remember blogs is short slang for Websites – which is what their “formal and official” name is), most of our information is going to be “unique” and “Original”. Yet from time to time, since people are only people, and since we all simply cannot “create” more and more info, we might copy info from other web sites. That is nice. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing nearly anything.
Now let me make this very clear. If you are offering a service to the people, where your main business is to offer away links to other places where people could possibly get information, therefore are a repository where people come to get links, because you already would all the research – that is fine. Since what you will loose in articles, you will makeup in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE VISITS – MORE EYEBALLS – MORE PEOPLE VISITING. And content is certainly not the sole parameter a great Search Engine looks at. Not with a long shot.
That is a critical point out keep in mind. All the things we can talk about, just about every method, right from content to email to prospect lists to no matter what, has although one aim in mind. To consistently and constantly increase and build your site “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the services you are selling, to come back. So please differentiate amongst the end goal plus the methods. Content (discussed inside our first article) is a technique towards the target of getting classified by a good situation on a internet search engine, and the aim is to include people use and arrive to your website or blog, and produce a “buzz” about it. (We might talk about that much later within our series. )
Let us resume content for your moment. Below we are talking about something that all of the writers know about and are familiar with. Text, ideas, phrases. Primary, unique text.
So in order to continue on our very own fairly reasonable path, all of us will now focus on the “text” and what has to be in it. Which will brings us for the subject of “keywords”. Just before explaining what exactly these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more properly.
If you have an online site selling frizzy hair beauty aids, you will want to sell off your material writing articles around the things you are selling. Naturally if you write something about the between the latest models of of dish washers, this is not going to relate to the “subject matter” and content of your internet site. So you will write content around nice hair supplies. You are going to write content on good hair care, on how to dye nice hair, how to get reduce split-ends, when to shampoo etc . etc .
Our magic hair webpage is called “Hair Is Not Forever”. Yet this is each of our site for the time being and we will keep it as we go along. hairisnotforever has a blog page. This bem.unram.ac.id blog all of us will contact “SilkyFairHair” and we’ll put it, with regard to our model in under the proprietor who might be aptly named Mr. Nor Hair. Right now we have the following:
1 . Website – Scalp Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is usually fictional)
These types of names ARE important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind as we go along through these articles especially when I arrive at the article over the importance of finding the right name.
So Mr. Nor Hair and his wife, Mrs. Purple Locks work together. That they create the website, get all of the necessary products to sell some thing on it, write a couple of articles about mane and sit back and wait for a people to arrive beating all their “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you declare in English language, “Knock. Topple. Good Morning! Any person Home? ”
Okay the Hair couple find out about keywords. And so they generate articles by which EVERY phrase has the word hair in it (or balding). Nonetheless hair may be the title of the video game. They make sure their content is initial, and once they have written two HTML internet pages of your hair articles, smartly placed by way of a cousin the graphic artisan (who is certainly bald) about the advertisements meant for hair products and now they presume they are done!
Woah! Not by a PROLONGED SHOT! Here is where it gets depressing just for the uninitiated and non-dedicated people.
Let’s deal with the “keyword” issue. Keywords are like indices or if you wish, classes. A key phrase is something which the search engine will appear for and validate (in our day), to use as one of many parameters on how to list your site.
The keywords all of us refer to are in two distinct and totally different locations. The 1st in the site header on the site. about what is known as the section just for “meta” tags. We definitely will deal with the meta tag in a numerous article, on the other hand let us simply say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your web blog. An example coto tag for the purpose of keywords on our internet site may look like this:
Again inside our article(s) upon meta tags we will talk about these keywords, and the meta tag, but for at this time take this as a presented these are some of the keywords which will be in the meta tag.
If the Search Engine technology first became popular and the meta tag were applied, the keywords tag was critical. Search engines like google looked at the keywords in the meta tag and assumed that was what the site was about and listed the site under individuals keywords. This was caught on to immediately, and humans currently being the handy devils they are, began directory site keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Visitors & Eyeballs)
So adult sites especially, adopting this kind of as yet another “fool the engine” technique, would place keywords like “hair”, “technology” etc . within their meta tags, and present the site an innocuous name and voila, more traffic.
Thus in the never ending battle Search Engines caught on, and would a few items. They deprecated the importance belonging to the keywords inside the meta tags according to their methods, UNLESS a few possibilities on the site truly did meet the keywords. Of course , this was not enough for the reason that porn sites will put “real” articles around the stuff. I will give you a SUBSTANTIAL example which I find funny, but it is extremely serious.
In one of my own posts on my blog, you will see my bio which is listed by search engines like yahoo. The other day My spouse and i received an email from an old flame of mine expressing “I freaked out. We googled you, under Allen Gross Writer, and you are linked to a site regarding tushy’s! inch So I move and Google it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Biography – The true Version by Tushy” and naturally I just click and get led to an additional site (no url right here as I will not want to publicize that site for obvious reasons) and I arrive to a adult porn site which will ripped off, of all the content in the internet, MY PERSONAL profile to use around their particular porn advertising campaigns. UGH! However you see that is certainly how crafting people are!
(Here we are never going to talk about “splogs” – which means “spam blogs” yet. Although keep it in mind. )
Okay so what now happens – not theoretically but in practice.
Two scenarios: 1 . You could have keywords in the meta label (and you should have them! ) The little Google search “bot” (that is a software package whose job it is to travel and leisure around the Internet, never naps and never eats and enters all those adult porn sites too!, and accumulates information on ALL OF THE sites and so the information can be categorized), involves our internet site of hairisnotforever and states the keywords on the site. Then this little android makes a snapshot of the webpage. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff on your site. (Remember Search Engines avoid “see”, they are really NOT video or graphic (males happen to be visually focused not Search engines like yahoo! ) hence graphics are generally not taken into account until you use the oll (derb) tag. ) The methods get more and even more sophisticated in the future and they try to find content, keywords, phrases etc . (Remember main content! )
2 . You may have no keywords in your meta tag so the engine merely looks at your content.
So each of our happy few figures fine lets place the word your hair say, in each and every sentence for least 3 x. NO! Don’t do that. Excessive use of a key phrase is a red-flag to a Internet search engine and you will be penalized for it! It ought to be used and used frequently, but NOT over-used.
Now when you Google to get hair items using the expression “balding”, the major search engines has the key phrase, and dependant on a million parameters decides what position just for the specific keyword, hairisnotforever will have, and rss feeds it out.
So our few figures what the hell. All of us will also promote mascara, plus they put in a photo advert as well as the word wimpernfärbung in their keywords, without having any kind of content for this. Well then will probably be listed because the last with the last from the last for everyone looking for “mascara”. So with this lesson the formula is usually:
“Content+Keywords inside the content+Keywords in Meta tag. ”