Is your Blog Promoting Your Website for your company?

Alright so now we know articles is king. Last but not least since we could creating our personal blogs, (remember blogs is usually short slang for Websites – which is what their very own “formal and official” brand is), almost all of our facts is going to be “unique” and “Original”. Yet every now and then, since our company is only individual, and since we simply cannot “create” more and more facts, we should copy facts from other web sites. That is great. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.

Now let me make this very clear. If you are giving a service to the people, where your primary business should be to offer away links to other places exactly where people can get information, therefore are a database where persons come to get backlinks, because you already did all the groundwork – that is fine. Mainly because what you will loose in articles, you will constitute in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE HITS – MORE EYEBALLS – MORE PERSONS VISITING. And content is definitely not the only parameter an Search Engine looks at. Not by a long taken.

That is a critical indicate keep in mind. Everything we will talk about, every single method, from content to email to lists to whatsoever, has nevertheless one target in mind. To consistently and constantly enhance and build your website “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the provider you are offering, to come back. So please differentiate involving the end goal plus the methods. Content material (discussed inside our first article) is a approach towards the target of getting listed in a good position on a google search, and the target is to own people use and come to your web site or weblog, and make a “buzz” regarding it. (We is going to talk about this much later in our series. )

Let us get back to content for a moment. Here we are talking about something that pretty much all writers find out about and are knowledgeable about. Text, key phrases, phrases. Primary, unique textual content.

So in order to continue on our own fairly logical path, we will now pay attention to the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Ahead of explaining just the thing these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more cautiously.

If you have a site selling wild hair beauty helps, you will want to sell off your material writing content around what you are selling. Obviously if you compose something about the difference between the latest models of of dish washers, this is not gonna relate to the “subject matter” and articles of your internet site. So you definitely will write content articles around flowing hair supplies. You can write articles on very good hair care, means dye your hair, how to get rid of split-ends, when to hair shampoo etc . and so forth

Our magic hair web page is called “Hair Is Not Forever”. Nevertheless this is the site for now and we will retain it as we complement. hairisnotforever even offers a blog page. This blog we will call up “SilkyFairHair” and we’ll put it, for the sake of our case in under the proprietor that is aptly named Mr. Nor Hair. So now we have the following:

1 . Web-site – Wild hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is normally fictional)

These names Are necessary and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind even as go along through these articles in particular when I go to the article at the importance of finding the right name.

Consequently Mr. Nor Hair wonderful wife, Mrs. Purple Wild hair work together. That they create the website, get each of the necessary stuff to sell some thing on it, create a couple of content about frizzy hair and sit back and wait for the people to come beating their particular “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you state in English, “Knock. Topple. Good Morning! Any person Home? inches

Okay the head of hair couple find out about keywords. Hence they make articles by which EVERY word has the term hair in it (or balding). But hair is the name of the game. They make sure their articles is initial, and once they may have written two HTML internet pages of wild hair articles, smartly placed by their cousin the graphic designer (who is certainly bald) around the advertisements just for hair companies now they presume they are carried out!

Woah! Not really by a LENGTHY SHOT! Here is in which it gets depressing for the purpose of the uninitiated and non-dedicated people.

Let’s deal with the “keyword” concern. Keywords are just like indices or if you wish, classes. A key word is something which the search engine will be for and validate (in our day), to use as one of many parameters concerning how to list your site.

The keywords we refer to are in two distinct and totally different places. The 1st in the page header within the site. about what is known as the section for “meta” tags. We might deal with meta tags in a varied article, nevertheless let us simply say these are the keywords most google search look for (with their “bots”) when visiting your site. An example coto tag intended for keywords in our internet site may seem like this:

Again within our article(s) on meta tags we all will discuss these keywords, and meta tags, but for right now take that as a given these are a few of the keywords that will be in the meta tag.

When the Search Engine technology first became popular and meta tags were integrated, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta indicate and assumed that was what the web page was about and listed the web page under those keywords. It was caught onto immediately, and humans becoming the crafty devils they can be, began placement keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Strikes & Eyeballs)

So porno sites specifically, adopting this as yet an additional “fool the engine” approach, would put keywords like “hair”, “technology” etc . within their meta tags, and present the site a great innocuous name and voila, more traffic.

Hence in the never ending battle Search engines like google caught on, and have a few facts. They deprecated the importance of this keywords inside the meta tags in accordance to their methods, UNLESS this on the site essentially did meet the keywords. Of course , this was not enough when porn sites will place “real” articles around all their stuff. I will give you a PROPER example which I find funny, but it is incredibly serious.

In one of my own posts in the blog, you can view my bio which is listed by search engines. The other day We received a message from a vintage flame of mine saying “I freaked out. My spouse and i googled you, under Allen Gross Writer, and you are linked with a site about tushy’s! inch So I head out and Yahoo it, and sure enough in like the sixth position is this: “Ted Gross’s Unofficial Bio – The true Version by simply Tushy” and of course I click and receive led to one more site (no url here as I tend not to want to publicize that site with respect to obvious reasons) and I come to a porno site which usually ripped off, of all the content relating to the internet, MY OWN profile to use around their particular porn ads. UGH! But you see that is certainly how handy people are!

(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Yet keep it in mind. )

Okay now what happens — not in theory but in practice.

Two cases: 1 . You have keywords inside your meta indicate (and you need to have them! ) The little Google search “bot” (that is a software package whose job it is to travel around the Net, never naps and never feeds on and enters all those porn sites too!, and covers information on PRETTY MUCH ALL sites therefore the information may be categorized), relates to our site of hairisnotforever and says the keywords on the page. Then this kind of little robot makes a snapshot of the site. Then the methods take over and match the keywords in the meta tags towards the text and stuff in your site. (Remember Search Engines typically “see”, they can be NOT video or graphic (males happen to be visually oriented not Search engines like yahoo! ) thus graphics aren’t taken into account if you do not use the in die jahre gekommen (umgangssprachlich) tag. ) The algorithms get more and even more sophisticated in the future and they search for content, keywords, phrases etc . (Remember initial content! )

2 . You have no keywords in your meta tag so the engine just looks at your content.

So our happy couple figures fine lets place the word hair say, in every single sentence by least 3 x. NO! Can not do that. Excessive use of a key phrase is a red-flag to a Search results and you will be punished for it! It should be used and used regularly, but NOT overused.

Now when you Google pertaining to hair products using the word “balding”, the Search Engine has the keyword, and dependant on a million parameters decides what position for this specific keyword, hairisnotforever may have, and nourishes it out.

Thus our few figures what the hell. We will also sell mascara, and they put in a picture advert as well as the word wimpernfärbung in their keywords, without having any content because of it. Well then will most likely be listed as the last in the last belonging to the last for anybody looking for “mascara”. So in this lesson the formula is definitely:

“Content+Keywords in the content+Keywords in Meta tag. ”

Sociale Mediat