Is your Blog Promoting Your Internet Business?

Alright so now we know content material is king. And of course since our company is creating our personal blogs, (remember blogs is short slang for Websites – which is what all their “formal and official” term is), the majority of our data is going to be “unique” and “Original”. Yet from time to time, since we have become only people, and since we simply cannot “create” more and more info, we can copy info from other internet sites. That is cool. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.

Now allow me to make this very clear. If you are supplying a service to the people, where most of your business should be to offer out links to other places just where people could possibly get information, in other words you are a repository where people come to get links, because you already would all the homework – that is certainly fine. Mainly because what you will loose in content material, you will make up in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE SINKS INTO – MORE EYEBALLS — MORE PERSONS VISITING. And content can be not the only parameter a great Search Engine looks at. Not by a long taken.

That is a critical indicate keep in mind. All sorts of things we should talk about, every single method, out of content to email to lists to whatsoever, has yet one objective in mind. To consistently and constantly enhance and build your internet site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the company you are offering, to come back. Therefore please differentiate involving the end goal plus the methods. Content material (discussed in our first article) is a technique towards the goal of getting listed in a good job on a search engine, and the objective is to have got people work with and come to your web-site or blog, and make a “buzz” about it. (We can talk about this much later in our series. )

Let us get back to content for your moment. In this article we are speaking about something that all writers know about and are acquainted with. Text, words, phrases. First, unique text message.

So in order to continue on our fairly logical path, we all will now pay attention to the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Just before explaining precisely what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more thoroughly.

If you have a website selling frizzy hair beauty helps, you will want to promote your material writing content around whatever you are selling. Obviously if you create something about the between different models of dishwashers, this is not going to relate to the “subject matter” and articles of your web page. So you might write content around hair supplies. You will write content on great hair care, means dye hair, how to get eliminate split-ends, when to shampoo or conditioner etc . etc .

Our magic hair web-site is called “Hair Is Not really Forever”. Nonetheless this is the site at the moment and we will keep it as we go along. hairisnotforever also offers a blog. This blog we will contact “SilkyFairHair” and we will put it, in the interest of our example in under the name of the proprietor who may be aptly known as Mr. Nor Hair. So now we have the following:

1 . Web Site – Wild hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is fictional)

These kinds of names Are very important and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as we go along through these articles particularly if I find the article around the importance of choosing the best name.

Consequently Mr. Nor Hair fantastic wife, Mrs. Purple Hair work together. They create this website, get each of the necessary products to sell anything on it, set a couple of articles about your hair and sit back and wait for the people to come beating the “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you state in British, “Knock. Topple. Good Morning! Any individual Home? inches

Okay the head of hair couple learn about keywords. Hence they produce articles through which EVERY sentence has the expression hair in it (or balding). But hair is the name of the game. They make sure their content is classic, and once they have written two HTML webpages of frizzy hair articles, intentionally placed by their cousin the graphic musician and performer (who can be bald) about the advertisements meant for hair companies now they think they are done!

Woah! Not by a LENGTHY SHOT! And here is in which it gets depressing just for the uninformed and non-dedicated people.

Let’s deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, groups. A key phrase is something that the search engine will look for and validate (in our day), to use as one of many parameters regarding how to list your site.

The keywords all of us refer to are in two distinct and totally different spots. The initial in the webpage header within the site. in what is known as the section intended for “meta” tags. We can deal with the meta tag in a completely different article, nevertheless let us just simply say these are generally the keywords most search engine look for (with their “bots”) when visiting your webblog. An example traguardo tag for keywords about our internet site may mimic this:

Again inside our article(s) in meta tags we will go over these keywords, and the meta tag, but for at this point take that as a presented these are a few of the keywords which is to be in the traguardo tag.

When the Search Engine technology first became popular and meta tags were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta point and believed that was what the site was about and listed the web page under some of those keywords. This was caught on to immediately, and humans becoming the crafty devils they may be, began itemizing keywords that had nothing to do with their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Bites & Eyeballs)

So adult sites especially, adopting this kind of as yet a second “fool the engine” approach, would set keywords just like “hair”, “technology” etc . to their meta tags, and provide the site a great innocuous name and bam !, more traffic.

Thus in the limitless battle Search engines like google caught upon, and do a few issues. They deprecated the importance with the keywords inside the meta tags according to their algorithms, UNLESS this content on the site basically did match the keywords. Of course , this was not enough as porn sites will set “real” articles around their stuff. I will give you a SUBSTANTIAL example that i find funny, but it is very serious.

In one of my posts in the blog, you can observe my biography which is acquired by search engines. The other day My spouse and i received an email from an existing flame of mine stating “I freaked out. My spouse and i googled you, under Allen Gross Article writer, and you are linked with a site about tushy’s! inches So I visit and Google it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Bio – The true Version by Tushy” and I just click and get led to a further site (no url here as I will not want to publicize that site for the purpose of obvious reasons) and I come to a porno site which ripped off, of all the content in the internet, MY OWN profile to set around all their porn adverts. UGH! Nevertheless, you see that is how crafty people are!

(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )

Okay so what now happens – not in theory but in practice.

Two cases: 1 . You may have keywords within your meta draw (and you ought to have them! ) The little Google search “bot” (that is a computer program whose work it is to travel and leisure around the Internet, never naps and never consumes and gets into all those porno sites too!, and sees information on ALL sites therefore the information may be categorized), pertains to our web page of hairisnotforever and scans the keywords on the webpage. Then this little bot makes a snapshot of the website page. Then the methods take over and match the keywords inside the meta tags towards the text and stuff in your site. (Remember Search Engines can not “see”, they can be NOT video or graphic (males happen to be visually focused not Search engines like google! ) thus graphics are definitely not taken into account unless you use the betagt tag. ) The methods get more plus more sophisticated as time goes on and they try to find content, keywords, phrases etc . (Remember unique content! )

2 . You have no keywords in your meta tag and so the engine simply just looks at your articles.

So each of our happy couple figures okay lets position the word hair say, in every single sentence at least three times. NO! Have a tendency do that. Overuse of a key phrase is a red-flag to a Search Engine and you will be penalized for it! It should be used and used frequently, but NOT over-used.

Now when you Google just for hair products using the phrase “balding”, the Search Engine has the keyword, and based upon a million variables decides what position while using specific key word, hairisnotforever will have, and rss feeds it out.

Hence our couple figures the particular hell. We all will also offer mascara, and in addition they put in a picture advert and the word wimpernbetonung in their keywords, without having virtually any content for doing this. Well then for being listed seeing that the last with the last in the last for anybody looking for “mascara”. So because of this lesson the formula can be:

“Content+Keywords inside the content+Keywords in Meta label. ”

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