Fine so now we know articles is king. And naturally since we have become creating our very own blogs, (remember blogs is definitely short slang for Weblogs – which can be what all their “formal and official” identity is), almost all of our info is going to be “unique” and “Original”. Yet from time to time, since you’re only man, and since we all simply cannot “create” more and more information, we is going to copy facts from other web sites. That is great. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.
Now i want to make this clear. If you are giving a service to people, where your main business is to offer out links to other places where people might get information, in other words you are a database where persons come to get links, because you already have all the study – that may be fine. Mainly because what you will loose in content material, you will cosmetic in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE GETS – MORE EYEBALLS — MORE PERSONS VISITING. And content is definitely not the sole parameter a great Search Engine looks at. Not with a long shot.
This really is a critical indicate keep in mind. Almost everything we definitely will talk about, every method, from content to email to prospect lists to no matter what, has although one aim in mind. To consistently and constantly increase and build your website “hits”. To make sure you have an ever-growing “fan” club “motivated” because of the product you are selling, to come back. Therefore please differentiate involving the end goal as well as the methods. Articles (discussed in our first article) is a method towards the target of getting listed in a good job on a google search, and the target is to possess people work with and arrive to your site or blog, and make a “buzz” regarding it. (We might talk about this much later within our series. )
Let us go back to content for any moment. Here we are speaking about something that every writers learn about and are acquainted with. Text, sayings, phrases. Initial, unique textual content.
So in order to continue on our personal fairly rational path, we will now concentrate on the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Before explaining just the thing these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more cautiously.
If you have a site selling locks beauty assists, you will want to offer your material writing articles around whatever you are selling. Naturally if you create something about the between different types of dishwashers, this is not gonna relate to the “subject matter” and content material of your internet site. So you might write article content around your hair supplies. You can write content articles on great hair care, means dye your mane, how to get gone split-ends, how often to shampoo etc . and so forth
Our magic hair internet site is called “Hair Is Not really Forever”. Although this is the site at the moment and we will maintain it as we complement. hairisnotforever even offers a blog page. This blog all of us will phone “SilkyFairHair” and we’ll put it, in the interest of our case in under the proprietor who’s aptly named Mr. Nor Hair. So now we have as follows:
1 . Web Site – Wild hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is fictional)
These names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as we go along through these articles particularly when I go to the article at the importance of finding the right name.
And so Mr. Nor Hair wonderful wife, Mrs. Purple Hair work together. They create the site, get every one of the necessary stuff to sell something on it, create a couple of articles about scalp and sit back and wait for an people to come beating the “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you declare in British, “Knock. Topple. Good Morning! Anyone Home? ”
Okay the Hair couple know about keywords. Thus they generate articles through which EVERY term has the word hair in it (or balding). Yet hair may be the title of the video game. They make sure their articles is unique, and once they have written two HTML pages of hair articles, smartly placed by their cousin the graphic specialit (who is definitely bald) around the advertisements just for hair products and now they think they are carried out!
Woah! Not really by a EXTENDED SHOT! And here is just where it gets depressing for the uninitiated and non-dedicated people.
I want to deal with the “keyword” issue. Keywords are just like indices or if you wish, types. A key phrase is a thing that the search engine will appear for and validate (in our day), to use as among the parameters in respect of how to list your site.
The keywords all of us refer to will be in two distinct and totally different locations. The 1st in the page header belonging to the site. about what is known as the section with regards to “meta” tags. We definitely will deal with meta tags in a unique article, on the other hand let us simply just say these are generally the keywords most search engine look for (with their “bots”) when visiting your web site. An example meta tag designed for keywords in our site may resemble this:
Again in our article(s) upon meta tags we all will discuss these keywords, and the meta tag, but for nowadays take that as a provided these are some of the keywords that is to be in the coto tag.
When the Search Engine technology first became popular and the meta tag were integrated, the keywords tag was critical. Search engines like google looked at the keywords in the meta tag and assumed that was what the web page was about and listed the web page under all those keywords. It was caught on to immediately, and humans staying the crafty devils they are simply, began listing keywords that had nothing to do with their sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Visits & Eyeballs)
So adult porn sites specifically, adopting this as yet an alternative “fool the engine” strategy, would set keywords just like “hair”, “technology” etc . to their meta tags, and present the site an innocuous brand and there you are, more traffic.
Thus in the limitless battle Search engines like yahoo caught in, and does a few issues. They deprecated the importance for the keywords in the meta tags with respect to their methods, UNLESS a few possibilities on the site truly did match the keywords. Of course , this was not enough for the reason that porn sites will place “real” content around their stuff. Let me give you a REAL example that i find funny, but it is incredibly serious.
In a single of my personal posts in the blog, completely illuminated my biography which is indexed by search engines like yahoo. The other day I just received an email from a classic flame of mine stating “I freaked out. My spouse and i googled you, under Allen Gross Writer, and you are linked to a site regarding tushy’s! ” So I choose and Google it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Bio – The true Version by Tushy” not to mention I simply click and obtain led to some other site (no url below as I usually do not want to publicize that site meant for obvious reasons) and I arrive to a porn site which usually ripped off, of all the content in the internet, MY profile to place around all their porn advertising campaigns. UGH! But you see that is definitely how crafty people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. But keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two scenarios: 1 . You could have keywords in your meta tag (and you ought to have them! ) The little Search Engine “bot” (that is a computer software whose task it is to travel around the Internet, never rests and never feeds on and climbs into all those adult sites too!, and accumulates information on EACH AND EVERY ONE sites hence the information could be categorized), concerns our web page of hairisnotforever and reads the keywords on the web page. Then this little android makes a overview of the site. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff in your site. (Remember Search Engines can not “see”, they can be NOT vision (males happen to be visually oriented not Search Engines! ) and so graphics are definitely not taken into account unless you use the altbier tag. ) The methods get more and even more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember unique content! )
2 . You have no keywords in your destinazione tag so the engine just looks at your content.
So our happy few figures alright lets put the word scalp say, in each and every sentence by least 3 times. NO! Typically do that. Excessive use of a keyword is a red-flag to a Search results and you will be penalized for it! It must be used and used regularly, but NOT overused.
Now at the time you Google with regards to hair items using the word “balding”, the Search Engine has the key word, and relying on a million guidelines decides what position with the specific keyword, hairisnotforever will have, and passes it out.
Consequently our couple figures glupsdiving.com what the hell. We will also sell off mascara, plus they put in a photo advert and the word wimperntusche in their keywords, without having any content because of it. Well then will be listed seeing that the last with the last of the last for any person looking for “mascara”. So just for this lesson the formula is usually:
“Content+Keywords inside the content+Keywords in Meta draw. ”